{"product_id":"kala-cotton-extra-weft-scarf-shades-of-blue","title":"Kala Cotton Scarf — Shades of Blue, Extra Weft","description":"\u003cbr\u003e\u003cbr\u003e\u003cp\u003eThe extraordinary vision of the designer is front and center here in the \"extra-weft\" inlaid design. Meet a wardrobe heavyweight in this stunning organic kala cotton scarf, designed by well-known designer Chelna Desai.\u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003e\n\t\u003cp\u003e\u003cstrong\u003eVersatile Styling:\u003c\/strong\u003e Spruce up your wardrobe with a shawl that transitions easily from a summer wrap to a cozy scarf, enhancing any outfit from casual to chic, even a simple pair of jeans. \u003c\/p\u003e\n\t\u003c\/li\u003e\n\t\u003cli\u003e\n\t\u003cp\u003e\u003cstrong\u003eLuxurious Comfort\u003c\/strong\u003e: Indulge in the soft, sumptuous texture of old-world cotton, providing a cozy and luxurious feel against your skin. It is breathable, mid-weight, with a soft yet slubby handfeel. It drapes beautifully.\u003c\/p\u003e\n\t\u003c\/li\u003e\n\t\u003cli\u003e\n\t\u003cp\u003eA\u003cstrong\u003ertisanal Excellence\u003c\/strong\u003e: Enjoy a piece of true craftsmanship, handwoven by skilled artisans using an centuries-old extra-weft weave, ensuring superior quality and a unique design. Yarn-dyed by hand\u003c\/p\u003e\n\t\u003c\/li\u003e\n\t\u003cli\u003e\n\t\u003cp\u003e\u003cstrong\u003eSustainable Heritage\u003c\/strong\u003e: Feel connected to history and nature with cotton that is environmentally friendly, requiring no irrigation or pesticides, and embodying the rich cultural heritage of Kuchchh. Kala Cotton is truly an old-world cotton, cultivated during the Indus Valley Civilization and enjoying a recent revival.\u003c\/p\u003e\n\t\u003c\/li\u003e\n\t\u003cli\u003e\n\t\u003cp\u003e\u003cstrong\u003eEmpowering Communities\u003c\/strong\u003e: Make a positive impact with your purchase by supporting sustainable farming practices and the livelihoods of artisan families. The recent revival of this cotton is supporting the livelihoods of farmers, weavers, dyers and spinners who are mostly women. \u003c\/p\u003e\n\t\u003c\/li\u003e\n\t\u003cli\u003e\n\u003cstrong\u003eDinmensions:\u003c\/strong\u003e 20\" x 80\"\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAny variations or irregularities are part of the design and inherent to the hand-production process.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003eStory\u003cbr\u003e\u003cbr\u003e\u003cp\u003eThe story of kala cotton is that of revival of an old-world cotton.  It has its roots in cotton found in the region as far back as 3000 B.C during the Indus Valley civilization.  Its revival began after an earthquake devastated Kuchchh in 2001. \u003c\/p\u003e\n\n\u003cp\u003e In recent years, kala cotton has gained world renown as both global and Indian designers have embraced this gorgeous fiber. Because it requires no irrigation or pesticides it is advantageous to the farmers that grow it. \u003c\/p\u003e\n\n\u003cp\u003eThis scarf was designed by well-known Indian designer Chelna Desai and handwoven by a weaver from a weaver family in Bhujodi, a village in Kuchchh. He wove this scarf under the direction of  Shamji Vishram Valji who is a master weaver, designer and natural dyer based in Bhujodi village in Kuchchh, India.\u003c\/p\u003e\n\n\u003cp\u003eShamji comes from a deep and rich artistic legacy. His father and his five brothers have won several awards between them and all have inherited a commitment and dedication to tradition. But while most of his crew's day is spent dyeing and weaving he also make time for design innovation. His weaving and dyeing unit employs 60 families from his village. Shamji has been recognized worldwide for his for exhibition quality textiles, but he still puts family traditions, technique and slow, careful skill first.\u003c\/p\u003e\n\n\u003cp\u003eIn addition to its enchanting and playful desert landscape, ancient history and diverse culture, Kuchchh is a region steeped in a rich textile heritage, where artisans have honed their skills over generations, and where warm and lovely people welcome you into their homes.\u003c\/p\u003e\n\n\u003cp\u003e It's where I started my textile journey!\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003eCare\u003cbr\u003e\u003cbr\u003e\u003cp\u003eCare: I strongly recommend spot cleaning this scarf if possible. If you must, please wash gently and separately in cold water, using a mild detergent. Do not soak, rub or wring. Drip dry in shade.\u003c\/p\u003e\n","brand":"Premaasi","offers":[{"title":"Default Title","offer_id":47806824317085,"sku":null,"price":110.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/4860\/6109\/files\/844a8f_110c2d5d3c574c1194dffaac92593f5d_mv2.jpg?v=1775503991","url":"https:\/\/premaasi.com\/products\/kala-cotton-extra-weft-scarf-shades-of-blue","provider":"Premaasi Textiles","version":"1.0","type":"link"}